The Good List — a brief history and two takeaways for your company

In May 2008 many consumers told us via our Eco Pulse study that they were not only willing to buy green products; they were willing to pay...

President-elect Obama’s team has suggested that social media be employed as a tool to change consumer behavior about energy.  So how...

So let's put this out there right up front:  I'm not an economist.  Or an accountant.  And I'm an eternal optimist. I'm also a student...

This year's Energy Pulse® will be out in a month, and we conducted some focus groups in mid-August to guide us in the creation of this...

We've just released our first in a series of Eco Pulse reports.  Though the study delivers multiple insights, it was designed to answer...

Truly, when it comes to efficiency and sustainability right now, it is about the economy. Fewer consumers are willing to spend more on...