Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
January 12, 2009How green are they now?
In May 2008 many consumers told us via our Eco Pulse study that they were not only willing to buy green products; they were willing to pay...
December 30, 2008Saving the planet with YouTube
President-elect Obama’s team has suggested that social media be employed as a tool to change consumer behavior about energy. So how...
December 22, 2008The Silver Lining
So let's put this out there right up front: I'm not an economist. Or an accountant. And I'm an eternal optimist. I'm also a student...
September 22, 2008Why do consumers say one thing and do another?
This year's Energy Pulse® will be out in a month, and we conducted some focus groups in mid-August to guide us in the creation of this...
June 25, 2008Armchairs and Cocktail Parties
We've just released our first in a series of Eco Pulse reports. Though the study delivers multiple insights, it was designed to answer...
April 17, 2008It’s your house, stupid. Energy efficiency helps you.
Truly, when it comes to efficiency and sustainability right now, it is about the economy. Fewer consumers are willing to spend more on...