Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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August 24, 2009

Oh sigh. Get your own house in order before you tell your customers what to do.

I was disheartened to read a story in the New York Times this Sunday that revealed that several Department of Energy facilities have not...

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August 18, 2009

Shelton motivates Stephen Colbert to make a sustainable choice

If you read our blog much you know that we're constantly in the field researching mainstream consumers, probing to find out how they think...

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August 12, 2009

Two-thirds of the planet is covered with water, so what’s the problem?

Here's a preview on our upcoming Green Living Pulse study and some solid market insights from our Director of Insight, Karen Barnes. In our...

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August 6, 2009

Information doesn’t equal action

If you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...

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August 3, 2009

Does it really matter why people buy green?

In a recent blog post, our friend and fellow blogger Joel Makower lamented the lack of progress for green products becoming synonymous with...

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July 21, 2009

Tapping into the right emotions – but what are they?

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...