Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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October 21, 2009

“Saving money” may be a promise you can’t keep

I'm no psychologist, but I'm about to play one in my blog: The human brain doesn't like incompletes. Read a few self help books and you'll...

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October 15, 2009

Bridging the Apathy Gap

We have long preached that screaming "save money!" at consumers isn't enough to get them to make energy efficient upgrades to their homes....

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October 13, 2009

Beauty vs. the Beast (the utility bill, that is)

Very interesting finding in this year's Energy Pulse: we're back to prioritizing aesthetics over energy efficiency. Last year when asked,...

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October 8, 2009

The US Chamber situation and the consumer mindset

There's been a lot of coverage in Environmental Leader this week about the companies defecting from the US Chamber of Commerce over...

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October 1, 2009

Tweets or smoke signals – it’s all just noise without the most important component

Building a marketing campaign around a medium because it's "totally cool" is a really bad idea. Mediums are just communication channels. ...

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October 1, 2009

The Push Toward Happiness

As the Great Recession drags on, Americans continue to re-evaluate their values in light of the new reality. The looming question is, "Can...