August 28, 2013Hit the grand slam with time-of-use pricing, smart marketing
Using smart marketing to show customers how to cut their bills, OG&E scored a ratepayer-utility-environment triple win.
June 24, 2013What I heard and didn’t hear at the EEI annual convention
When utility CEOs gathered for the Edison Electric Institute meeting, the discussion didn't include customer engagement and renewables.
June 17, 2013Storytelling and the Tennessee Energy Education Initiative
Along with the rational facts about ROI, it takes an emotional component for businesses to make energy-efficient improvements.
January 6, 2011What sustainability can learn from weight loss companies
As with any behavior change, dieters achieve true success when they are intrinsically motivated and in it for the long haul. Here's some...