Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
January 18, 2018Patagonia’s recent adventure in new products – and what you can learn from it
It’s a new year – does that mean the beginning of a new product, market or audience for your organization? Last year ushered in all of...
August 31, 2017Convenience vs. sustainability: Good news from Knoxville
For over a decade now in our Pulse studies, we’ve asked consumers to tell us their priority: comfort, convenience or the environment? And...
June 22, 2017How to Inspire Sustainability Heroes: Your Positioning Matters
We’ve all read the “we’re a nation divided” rhetoric. And, fair enough, it can feel like the majority of us here in the U.S. are...
May 18, 20172 Lessons from the Bottom of the Cereal Box
We eat a lot of cereal at Shelton Group. (You may have seen the evidence – our business cards are made from the emptied boxes.) My...
March 15, 2017Upselling Insulation Isn’t Easy – So We Made an App
If you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain - hardwood floors,...