Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
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January 18, 2018
Patagonia’s recent adventure in new products – and what you can learn from itIt’s a new year – does that mean the beginning of a new product, market or audience for your organization? Last year ushered in all of...
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August 31, 2017
Convenience vs. sustainability: Good news from KnoxvilleFor over a decade now in our Pulse studies, we’ve asked consumers to tell us their priority: comfort, convenience or the environment? And...
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June 22, 2017
How to Inspire Sustainability Heroes: Your Positioning MattersWe’ve all read the “we’re a nation divided” rhetoric. And, fair enough, it can feel like the majority of us here in the U.S. are...
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May 18, 2017
2 Lessons from the Bottom of the Cereal BoxWe eat a lot of cereal at Shelton Group. (You may have seen the evidence – our business cards are made from the emptied boxes.) My...
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March 15, 2017
Upselling Insulation Isn’t Easy – So We Made an AppIf you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain - hardwood floors,...
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March 2, 2017
Glass Recycling: A Problem of AlignmentWhen it comes to recycling, I’m spoiled – I have single-stream, curbside recycling pickup at my house here in Knoxville. When the city...