August 28, 2013Use “whole home” incentives to sell improvements
Consumers are more comfortable when choices are simple and clear. Is it self-evident to say that homeowners are more likely to take...
August 13, 2013After the storm, utility customers want phone calls – and the power back, fast!
There is no better test of a utility’s relationship with its customers than an epic outage.
August 7, 2013Seize the opportunity of the coming appliance-replacement boom
How utilities can "get credit" for the 75 million household appliances that will need to be replaced over the next five years.
August 1, 2013Consumers are avoiding disposable paper products. They need to hear more about sustainable forestry – and soon!
We’re seeing a dramatic shift in the disposable paper product category. In our Eco Pulse™ 2013 survey, 30 percent of respondents said...
July 29, 2013Growing numbers of utility customers want texts, apps, Facebook and Twitter updates
Our Utility Pulse™ ’13 study shows a broad variety of ways that Americans want their utility companies to communicate with them.
October 10, 2012The Great Replacement Boom, Part Two: Challenges to Energy Efficiency
When my 11-year-old air conditioner went out in the midst of 100+ degree weather, the first question I asked my contractor was: “How much...