Use “whole home” incentives to sell improvements

Use “whole home” incentives to sell improvements

Consumers are more comfortable when choices are simple and clear.

Is it self-evident to say that homeowners are more likely to take advantage of energy efficiency incentives when we keep them simple?

In our Utility Pulse™ ’13 study, over half of respondents said a “whole home” incentive package would encourage them to make several improvements to make their homes more efficient.

In a “whole home” approach, a utility or independent contractor conducts a home energy audit and suggests several related improvements that will increase a home’s overall energy efficiency and achieve greater savings.

Working with contractors, homeowners can choose an improvement package they can afford – say, $1,000, $2,500 or $4,500, in tandem with bundled, off-setting  incentives to reduce the out-of-pocket cost.

Plainly, this is less fuss and muss for the homeowner than going down the list of recommended improvements piecemeal, pricing each one and sorting through a list of available incentives.

It’s a truism that keeps getting truer: Consumers will make green choices that are comfortable, convenient and affordable – when we communicate them clearly and simply.

Skills

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Posted on

August 28, 2013

About the Author

Indra Chapman

Indra is a former contributor to Shelton Insights.

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