Reports

We see the forest and the trees

Thanks to more than a decade of market research, we can see the big picture – and understand all the details. That means we know how to ask the right questions and connect the dots between data points to get the most valuable answers – the ones that will inform marketing strategy as well as creative campaign ideation and execution.

Featured Report
The Good Company Report

Free Report

The Good Company Report

Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate behavior, but on how that behavior is perceived.
 
Everyone has a voice today, and the court of public opinion never rests. Just as your good deeds are a great way to earn consumers’ loyalty, your missteps can lose their favor even faster.
 
So how do you protect your bottom line and safeguard your reputation, all while making the world a better place? Well, good works. That’s the simple truth, and as you’ll learn in this report, Shelton Group has the research to back it up.
 
You’ll also learn how your brand can apply our insights to share your good stories in ways that captivate the public’s passion – so you can gain a market advantage.

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The Good Company Report

Free Report

The Good Company Report
Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate behavior, but on how that behavior is perceived.   Everyone has a voice today, and the court of public opinion never rests. Just as your good deeds are a great way to earn consumers’ loyalty, your missteps can lose their favor even faster.   So how do you protect your bottom line and safeguard your reputation, all while making...
Engaging Middle America In Recycling Solutions

Free Report

Engaging Middle America In Recycling Solutions
Before COVID-19, 41% of Americans wanted to be seen as someone who buys green products, and many could cite an example of a brand they’d purchased (or not purchased) because of the environmental record of the manufacturer. Now, in the middle of the pandemic, the numbers have dropped dramatically. The big question is, what does this mean for engaging Americans in their number one green activity: recycling? Another question is, what does it mean for companies’ sustainability brand? Our latest...
Seeing into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-Covid world

Free Report

Seeing into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-Covid world
When a crisis like Covid-19 hits, ideas held by fringe consumers often flood into the mainstream. Those once-fringe ideas won’t just evaporate. They’ll shape how your company builds resilient relationships. See how.
EVs and Gen Z: The Road Ahead

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EVs and Gen Z: The Road Ahead
The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right over them? Our latest report spotlights the opportunities for utilities, brands and cities to overcome persistent barriers to buying EVs, and then explores what Gen Z’s coming of age means for EVs.
Waking the Sleeping Giant: What Middle America knows about plastic waste and how they’re taking action

Free Report

Waking the Sleeping Giant: What Middle America knows about plastic waste and how they’re taking action
Consumers care about the problem of plastic waste more than ever – more than climate change, in fact, our research reveals. Now is the time for brands to create solutions and tell their stories before the sleeping giant awakens.
Eco Pulse® 2019 Special Report: A Period of Change

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Eco Pulse® 2019 Special Report: A Period of Change
Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of single-use products.
Getting Your Company to the Front of the Pack

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Getting Your Company to the Front of the Pack
Learn the stages of corporate sustainability development – from creating an initial strategy to companywide plan execution – and see how your business stacks up against others.
Brands & Stands: Social purpose is the new black

Free Report

Brands & Stands: Social purpose is the new black
How do consumers feel about companies standing up for a social purpose? Good – if you go about it the right way.
THINK. FEEL. DO. How to win consumer loyalty through sustainability

Free Interactive Report

THINK. FEEL. DO. How to win consumer loyalty through sustainability
When cultural norms aren’t enough, companies can create real change … and reap the reward of consumer loyalty. Here’s how.
Eco Pulse® 2017 Special Report: United We Understand

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Eco Pulse® 2017 Special Report: United We Understand
Discover the words and ideas that unite. We uncover the sustainability terms that Americans agree on, regardless of their political affiliation.
Millennial Pulse 2017

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Millennial Pulse 2017
What are Millennials' thoughts when it comes to sustainability? We explore their feelings, habits and actions when it comes to sustainability.
Energy Pulse® 2016 Special Report: Playing the Planet Card

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Energy Pulse® 2016 Special Report: Playing the Planet Card
In the past few years, energy efficiency programs have stalled and messaging has stagnated. Discussing potential savings is not enough - learn the latest strategies.
Field Guide: B2B PULSE® 2016 Special Report

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Field Guide: B2B PULSE® 2016 Special Report
Our 2016 B2B PULSE® surveyed over 500 business decision makers to discover what’s driving their decisions and the importance they place on supplier sustainability and green product features.
What the Community Solar Customer Wants

Free Report

What the Community Solar Customer Wants
What will it take to make solar power accessible for everyday Americans? Our new report will give you the data and insights you need to market community solar successfully.
Green Buzzwords: The Online Search Edition

Free Report

Green Buzzwords: The Online Search Edition
Our recent research established which green buzzwords were effective in communicating with consumers. Now, we’re taking that data one step further with a new special report on green SEO.
Green Buzzwords in the Built Environment: The Online Search Edition

Free Report

Green Buzzwords in the Built Environment: The Online Search Edition
Are Americans searching for the green building buzzwords you’re using – and which words are performing the best? We test our “Big 3” buzzwords, plus 11 building industry keywords.

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