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Reports

We see the forest and the trees

Thanks to more than a decade of market research, we can see the big picture – and understand all the details. That means we know how to ask the right questions and connect the dots between data points to get the most valuable answers – the ones that will inform marketing strategy as well as creative campaign ideation and execution.

Featured Report
Eco Pulse 2019 Special Report: A Period of Change

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Eco Pulse 2019 Special Report: A Period of Change

Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of single-use products.

Explore Our Resource Library

Access a wealth of insights right here, right now on a variety of topics.

Getting Your Company to the Front of the Pack

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Getting Your Company to the Front of the Pack

Learn the stages of corporate sustainability development – from creating an initial strategy to companywide plan execution – and see how your business stacks up against others.

Brands & Stands: Social purpose is the new black

Free Report

Brands & Stands: Social purpose is the new black

How do consumers feel about companies standing up for a social purpose? Good – if you go about it the right way.

THINK. FEEL. DO. How to win consumer loyalty through sustainability

Free Interactive Report

THINK. FEEL. DO. How to win consumer loyalty through sustainability

When cultural norms aren’t enough, companies can create real change … and reap the reward of consumer loyalty. Here’s how.

Eco Pulse 2017 Special Report: United We Understand

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Eco Pulse 2017 Special Report: United We Understand

Discover the words and ideas that unite. We uncover the sustainability terms that Americans agree on, regardless of their political affiliation.

Millennial Pulse 2017

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Millennial Pulse 2017

What are Millennials’ thoughts when it comes to sustainability? We explore their feelings, habits and actions when it comes to sustainability.

Energy Pulse 2016 Special Report: Playing the Planet Card

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Energy Pulse 2016 Special Report: Playing the Planet Card

In the past few years, energy efficiency programs have stalled and messaging has stagnated. Discussing potential savings is not enough – learn the latest strategies.

All Wet? Eco Pulse 2016 Special Report

Free Report

All Wet? Eco Pulse 2016 Special Report

There’s a global water crisis on the way – do consumers know? Will it move them to act? And will they reward brands that conserve water with their loyalty?

Field Guide: B2B Pulse 2016 Special Report

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Field Guide: B2B Pulse 2016 Special Report

Our 2016 B2B Pulse surveyed over 500 business decision makers to discover what’s driving their decisions and the importance they place on supplier sustainability and green product features.

What the Community Solar Customer Wants

Free Report

What the Community Solar Customer Wants

What will it take to make solar power accessible for everyday Americans? Our new report will give you the data and insights you need to market community solar successfully.

Green Buzzwords: The Online Search Edition

Free Report

Green Buzzwords: The Online Search Edition

Our recent research established which green buzzwords were effective in communicating with consumers. Now, we’re taking that data one step further with a new special report on green SEO.

Green Buzzwords in the Built Environment: The Online Search Edition

Free Report

Green Buzzwords in the Built Environment: The Online Search Edition

Are Americans searching for the green building buzzwords you’re using – and which words are performing the best? We test our “Big 3” buzzwords, plus 11 building industry keywords.

Want to see into your brand’s future?

No, insights from our custom research aren’t magic (and we can’t help you win the lottery). We can give you a solid foundation for predicting what your customers want and which market trends will come to pass.

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