Reports

We see the forest and the trees

Thanks to more than a decade of market research, we can see the big picture – and understand all the details. That means we know how to ask the right questions and connect the dots between data points to get the most valuable answers – the ones that will inform marketing strategy as well as creative campaign ideation and execution.

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Free Report

Old Dogs, New Tricks

Do you think recycling is the best thing you can do for the environment? Probably not. But the majority of people we poll do think that — because that’s the message companies have pushed for decades.

It’s rewarding for sustainability communicators to know messaging works. But in this case, it’s a problem for consumer goods makers.

The promise made via messaging is, “Don’t feel bad about all the stuff you buy — just recycle it!” People had bought into that promise big-time. Until now.

Our new infographic illustrates why messaging needs to come full circle — and how companies can stay relevant to today’s consumers.

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Access a wealth of insights right here, right now on a variety of topics.

Free Report

Old Dogs, New Tricks

Do you think recycling is the best thing you can do for the environment? Probably not. But the majority of people we poll do think that — because that's the message companies have pushed for decades. It's rewarding for sustainability communicators to know messaging works. But in this case, it's a problem for consumer goods makers. The promise made via messaging is, "Don't feel bad about all the stuff you buy — just recycle it!" People had bought into that promise...

Free Report

Shoptivism: Why Consumers (& Job Seekers) Opt In & Out of Today’s Brands

Sustainability is now mainstream and it’s affecting purchase behavior. Every year we ask Americans if they’ve ever intentionally purchased or not purchased a product or service based on the social or environmental record of the manufacturer. We then ask everyone who says “yes” to name the brand. Those who say “yes” and can give an example of a brand unaided? We call them shoptivists. But who are these “shoptivists?” Our latest report answers this question with three distinct consumer profiles,...

Free Report

The Good Company Report

Americans are putting their wallets where their values are. They buy brands (or those brands’ competitors) based not just on corporate behavior, but on how that behavior is perceived. Everyone has a voice today, and the court of public opinion never rests. Just as your good deeds are a great way to earn consumers’ loyalty, your missteps can lose their favor even faster. So how do you protect your bottom line and safeguard your reputation, all while making...

Free Report

Engaging Middle America In Recycling Solutions

Before COVID-19, 41% of Americans wanted to be seen as someone who buys green products, and many could cite an example of a brand they’d purchased (or not purchased) because of the environmental record of the manufacturer. Now, in the middle of the pandemic, the numbers have dropped dramatically. The big question is, what does this mean for engaging Americans in their number one green activity: recycling? Another question is, what does it mean for companies’ sustainability brand? Our latest...

Free Report

Seeing into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-Covid world

When a crisis like Covid-19 hits, ideas held by fringe consumers often flood into the mainstream. Those once-fringe ideas won’t just evaporate. They’ll shape how your company builds resilient relationships. See how.

Free Report

EVs and Gen Z: The Road Ahead

The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right over them? Our latest report spotlights the opportunities for utilities, brands and cities to overcome persistent barriers to buying EVs, and then explores what Gen Z’s coming of age means for EVs.

Free Report

Waking the Sleeping Giant: What Middle America knows about plastic waste and how they’re taking action

Consumers care about the problem of plastic waste more than ever – more than climate change, in fact, our research reveals. Now is the time for brands to create solutions and tell their stories before the sleeping giant awakens.

Free Report

Eco Pulse® 2019 Special Report: A Period of Change

Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of single-use products.

Free Report

Getting Your Company to the Front of the Pack

Learn the stages of corporate sustainability development – from creating an initial strategy to companywide plan execution – and see how your business stacks up against others.

Free Report

Brands & Stands: Social purpose is the new black

How do consumers feel about companies standing up for a social purpose? Good – if you go about it the right way.

Free Interactive Report

THINK. FEEL. DO. How to win consumer loyalty through sustainability

When cultural norms aren’t enough, companies can create real change … and reap the reward of consumer loyalty. Here’s how.

Free Report

Eco Pulse® 2017 Special Report: United We Understand

Discover the words and ideas that unite. We uncover the sustainability terms that Americans agree on, regardless of their political affiliation.

Free Report

Millennial Pulse 2017

What are Millennials' thoughts when it comes to sustainability? We explore their feelings, habits and actions when it comes to sustainability.

Free Report

Energy Pulse® 2016 Special Report: Playing the Planet Card

In the past few years, energy efficiency programs have stalled and messaging has stagnated. Discussing potential savings is not enough - learn the latest strategies.

Free Report

Field Guide: B2B PULSE® 2016 Special Report

Our 2016 B2B PULSE® surveyed over 500 business decision makers to discover what’s driving their decisions and the importance they place on supplier sustainability and green product features.

Free Report

What the Community Solar Customer Wants

What will it take to make solar power accessible for everyday Americans? Our new report will give you the data and insights you need to market community solar successfully.

Free Report

Green Buzzwords: The Online Search Edition

Our recent research established which green buzzwords were effective in communicating with consumers. Now, we’re taking that data one step further with a new special report on green SEO.

Free Report

Green Buzzwords in the Built Environment: The Online Search Edition

Are Americans searching for the green building buzzwords you’re using – and which words are performing the best? We test our “Big 3” buzzwords, plus 11 building industry keywords.

Want to see into your brand’s future?

No, insights from our custom research aren’t magic (and we can’t help you win the lottery). We can give you a solid foundation for predicting what your customers want and which market trends will come to pass.