Reports
We see the forest and the trees
Thanks to more than a decade of market research, we can see the big picture – and understand all the details. That means we know how to ask the right questions and connect the dots between data points to get the most valuable answers – the ones that will inform marketing strategy as well as creative campaign ideation and execution.
Featured Report
Free Report
Shoptivism: Why Consumers (& Job Seekers) Opt In & Out of Today’s Brands
Sustainability is now mainstream and it’s affecting purchase behavior.
Every year we ask Americans if they’ve ever intentionally purchased or not purchased a product or service based on the social or environmental record of the manufacturer. We then ask everyone who says “yes” to name the brand. Those who say “yes” and can give an example of a brand unaided? We call them shoptivists.
But who are these “shoptivists?”
Our latest report answers this question with three distinct consumer profiles, including details on their mental models, their shopping patterns, the messages that resonate, and where to find them.
Explore Our Resource Library
Access a wealth of insights right here, right now on a variety of topics.
Free Report
Shoptivism: Why Consumers (& Job Seekers) Opt In & Out of Today’s Brands
Free Report
The Good Company Report
Free Report
Engaging Middle America In Recycling Solutions
Free Report
Seeing into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-Covid world
Free Report
EVs and Gen Z: The Road Ahead
Free Report
Waking the Sleeping Giant: What Middle America knows about plastic waste and how they’re taking action
Free Report
Eco Pulse® 2019 Special Report: A Period of Change

Free Report
Getting Your Company to the Front of the Pack

Free Report
Brands & Stands: Social purpose is the new black

Free Interactive Report
THINK. FEEL. DO. How to win consumer loyalty through sustainability

Free Report
Eco Pulse® 2017 Special Report: United We Understand

Free Report
Millennial Pulse 2017
Free Report
Energy Pulse® 2016 Special Report: Playing the Planet Card
Free Report
Field Guide: B2B PULSE® 2016 Special Report

Free Report
What the Community Solar Customer Wants

Free Report
Green Buzzwords: The Online Search Edition

Free Report
Green Buzzwords in the Built Environment: The Online Search Edition
Want to see into your brand’s future?
No, insights from our custom research aren’t magic (and we can’t help you win the lottery). We can give you a solid foundation for predicting what your customers want and which market trends will come to pass.
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