What the Community Solar Customer Wants

A New Special Report from SEPA and Shelton Group

What will it take to make solar power accessible for everyday Americans?


Community solar programs may indeed be the answer, but it will take smart packaging, pricing and messaging to be successful. And that depends on identifying the right target audience and understanding their deepest drivers. 
Our new special report, based on a survey of more than 2,000 American commercial and residential energy customers, will give you the data and insights you need to market community solar successfully.

You’ll learn:


  • The ideal target audience for community solar
  • Who prefers a lease and who prefers a subscription/rate plan
  • Whether array visibility matters
  • Whether participation fees turn customers off
  • Whether and how they want to be recognized for participating
  • Which program sponsors and terminology customers prefer
  • How big the potential market is for both residential and commercial community solar

And most important of all: the packaging, pricing and messaging that will get you the greatest buy-in for each target.

  • Get Your FREE Copy

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.