Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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August 3, 2009

Does it really matter why people buy green?

In a recent blog post, our friend and fellow blogger Joel Makower lamented the lack of progress for green products becoming synonymous with...

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July 21, 2009

Tapping into the right emotions – but what are they?

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...

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July 20, 2009

PHEV’s: Help me understand

For a few years now, Plug-in Hybrid Electric Vehicles (PHEV's) have been touted as The Answer. Dependence on foreign oil? No problem –...

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July 15, 2009

Turning grid parity upside down

I spoke at a solar energy conference a couple of years ago and heard Craig Cornelius, the then acting director of the DOE's Solar Energy...

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July 14, 2009

Now that energy is cool…

Last week I received the official e-invitation to try the beta version of Microsoft's new Hohm product. It's basically an online energy...

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July 9, 2009

Pitfalls and opportunities, Part Deux

My last post covered the Dean Foods announcement about their Horizon Natural line...this post covers another, quieter announcement from...