For many years now, we’ve described the homeowners most likely to make energy efficiency home improvements as being middle- to...

When my 11-year-old air conditioner went out in the midst of 100+ degree weather, the first question I asked my contractor was: “How much...

Most of you probably remember the great housing bubble that ended during the middle of the last decade. Since then, the U.S. has...

I make a point to do the things we ask consumers to do on behalf of our clients – in part because I’m what our segmentation system...

Our Wasting Water is Weird campaign is a model for how brands can create more impact -- and more consumer behavior change-- together than...

Marketing a greener product in the B-to-B realm can be tough...here's a great example of how to change the game.