It's compostable...but that's not how Frito-Lay is actually pitching the consumer at shelf.

Packaging can be a reason for a consumer to buy -- or not to buy -- your product. And the packaging industry is giving consumers lots to...

We can only worry about so many things at once. And right now the worry is the economy, not the environment.

In complicated times people need simple, soothing messages. Especially in the sustainability world.

The FTC's Green Guides, open now for comment, are a step in the right direction. But there are still some areas that need clarification.

Consumers will buy that cool green innovation you're dreaming up. Provided nothing about their current reality changes.