Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
January 11, 2018Should we try to leverage religious beliefs in environmental messaging?
In our recent Eco Pulse special report, United We Understand, we delved into attitudinal drivers and phrases that sparked both agreement...
December 7, 2017United We Understand: Eco Pulse 2017 Special Report Now Available
In our latest free report, United We Understand, we explore the language and values of environmentalism that actually resonate with and...
October 12, 2016If your organization is committed to curbing water waste, make that commitment count with consumers
Are you, as a company or brand, committed to conserving water? If so, do you talk about it? In a way that consumers can hear you and value...
October 5, 2016It’s Time to Start Connecting Environmental Impact to Home Energy Efficiency
I’m about to make an about-face. For years, I’ve been telling you, “Look, I get it that making one’s home more energy efficient is...
September 28, 2016Water conservation is the next big thing. Have consumers gotten the memo?
Here at Shelton Group, we talk a lot about consumers and energy – how they use it, how they perceive the companies that bring it to them,...
September 22, 2016Changing attitudes to habits: How do we move people from green attitudes to green habits?
A couple of weeks ago I wrote about the shift in American identity that we’re seeing pop off the pages of our Pulse studies. There has...