A few weeks ago I wrote a response to the New York Times article that declared the green movement all but dead. Their declaration was...

We've just tested several greener packaging innovations on focus groups. The results weren't what we expected.

The New York Times pretty much declared green products dead last week. This is a sweeping claim that's unfounded; what's really going on...

It's easy to offer 20% off. But is it necessary? Is it working?

At the risk of being voted off the sustainability island, I’m going to say something that might be considered heretical. It doesn’t...

Creating/changing habits: 1). Take a single step and repeat 20 times 2).Continue to build upon change with repetition for desired results