Men and women shop for products differently -- and since women are the early adopters of all things green, it's important to understand...

Is the recent oil spill in the Gulf of Mexico enough to make Americans adopt conservation behaviors? Shelton Group just conducted a survey...

As we travel around the country talking with ordinary Americans about energy efficiency, it’s common to hear them express confusion about...

There are a few really good target audiences for green products and services, and Generation X is not one of them. Our VP of Research, a...

Given how little Americans understand about their daily connection to coal, trying to tie the recent tragedy to a call for reduced...

Target's made a really smart move -- a classic win-win. And they'll reap the rewards in higher sales and a higher green consumer...