Consumers can smell a rat...so don't try to slap a green message on your product label if it's not real. And follow these six guidelines...

This week I’m fortunate enough to be at the Sustainable Brands conference in Monterey, California. This is my second year and it’s...

Marketing a green product and really bought into making the world a better place? Be careful not to assume the consumers you're targeting...

Adam Kustin, VP of Client Service, talks short-term memory, deprivation and why focusing on today’s events is short-sighted.

Director of Insight Karen Barnes shares the latest LED lighting news, and wonders how consumers will react to $60 light bulbs.

Men and women shop for products differently -- and since women are the early adopters of all things green, it's important to understand...