"Green" may have been the buzzword of 2008, but "efficiency" will be the buzzword of 2009. Despite lots of press coverage to the contrary,...

Sustainable Life Media posted something interesting -- and a bit misleading -- from J. D. Power a couple of days ago. The folks at J.D....

Two recent New York Times articles have caught my attention: one that deals directly with motivating consumers to be energy efficient and...

OK...that may not be the sexiest headline I've ever written, but it's a juicy, giant topic. For years, Shelton Group's Energy Pulse® has...

On December 31, 2008, Time Magazine’s cover story put energy efficiency front and center, calling efficiency a “miracle juice.” Our...

In May 2008 many consumers told us via our Eco Pulse study that they were not only willing to buy green products; they were willing to pay...