Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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April 2, 2009

If a sustainably harvested tree falls in an organic forest was it a natural occurrence?

Forgive the silly title of this post. It’s intended to make a point we heard loud and clear last night in our Eco Pulse focus groups in...

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April 1, 2009

A few green musings

I'll be spending the next two days behind the glass at focus groups we're doing in advance of our annual Eco Pulse study. Here are a few...

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March 25, 2009

Gen Y: Grown Up and Still Commanding

Jeny Dowlin, one of our Senior Client Consultants, has quite a bit of experience in marketing to Gen Y, so we asked her to share a few tips...

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March 19, 2009

Utility Pulse and the economic stimulus package

I've been previewing findings from our soon-to-be released Utility Pulse study for the last several weeks in my blog posts. It actually...

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March 18, 2009

Naturally Clean. By Choice.

As marketers we excel at making same look different. Like bottled water. There’s the healthier choice, the more natural choice, the pure...

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March 11, 2009

What’s a Consumer To Do? Part Two

Driving into work this morning I heard three radio commercials in a row that used "save money" as the key benefit. One was for car...