I had an experience yesterday that's parallel to something we see coming up in our ongoing consumer tracking studies. One of our graphic...

I went to the Alliance to Save Energy's Great Energy Efficiency Day on Capitol Hill yesterday with two questions in mind: 1) Amidst all the...

"Green" may have been the buzzword of 2008, but "efficiency" will be the buzzword of 2009. Despite lots of press coverage to the contrary,...

Sustainable Life Media posted something interesting -- and a bit misleading -- from J. D. Power a couple of days ago. The folks at J.D....

Two recent New York Times articles have caught my attention: one that deals directly with motivating consumers to be energy efficient and...

OK...that may not be the sexiest headline I've ever written, but it's a juicy, giant topic. For years, Shelton Group's Energy Pulse® has...