Shelton Insights

Our take on the ever-shifting landscape of energy and the environment – and the strategies you need to market your commitment to sustainability.

The Patriotic Case for Sustainability

If you’ve ever heard me talk deeply about Shelton Group’s vision – that every home and building in America is energy responsible and sustainability is ordinary – it’s probably struck you that our vision is a highly patriotic one. The Shelton Group team believes to our...

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3 Themes to Ponder from Sustainable Brands ’16

I’ve just finished up two days at the annual Sustainable Brands conference in San Diego, and, as usual, I have many thoughts and ideas to share. I’ve distilled it down to three key themes … hopefully these serve as launching pads for your own ideation:We’ve got to get...

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5 Ways to Move Concerned Parents to Action

The Concerned Parent segment is the largest of Shelton’s four energy segments, representing over one-third (34%) of Americans. They are (attitudinally) pro-sustainability for a number of logical reasons:Many are Millennials, and climate change was a part of their...

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A Tale of Two Crises

We had a very interesting finding from our Eco Pulse 2015 study that took us by surprise: the percentage of people who said they had stopped buying a product based on the environmental reputation of a manufacturer increased dramatically from 11% to 33%. That’s pretty...

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7 Key Insights from Fortune Brainstorm E

I’ve spent the last two days holed up in a dark hotel ballroom with executives from a variety of traditional and start-up companies talking about energy, water, food, climate change, and what we’re all going to do about it. At the end of Fortune Brainstorm E, Allan...

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Language and the Art of Selling Better Homes

If you’ve read our Buzzwords report from last year, you know that one of the phenomena we uncovered is that words that sound negative don’t land well with consumers. “Low VOC,” “low carbon footprint” and “net zero” all tested poorly with consumers – and two of those...

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Green: Where Red and Blue Agree

In this season of increasingly rude presidential campaign rhetoric, it seems that U.S. political parties have never been more divided – both internally and from each other. As conventions near, however, both parties should be aware that Americans, regardless of their...

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Why Business Is Good for Earth Day

The health of our air and water in the U.S. has come a long way since Earth Day was first celebrated in 1970. So has corporate sustainability.From the beginning, Earth Day has had a mix of grassroots fervor and corporate/government support. The first Earth Day – the...

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Don’t Count Utilities Out Yet

I go to a lot of conferences. And I’ve often noted, with chagrin, that at the sustainability conferences I attend about one-third of the content/insights/prognostications are related to energy … and there are almost never any folks who work for utilities in the room....

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Finding Your Believers

After a five-minute phone call with Mr. Steve (a volunteer STEM classroom instructor in inner city Oakland), the project was all but in the can. Granted, we had not filmed a single minute of his interview, we’d gathered no B-roll, we had not even visited his campus,...

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An Open Letter to Manufacturers

Do you ever have that Charlie Brown moment? You know, the moment when you’ve done something again for the umpteenth time, hoping for a different result, but you get what you’ve always gotten?That’s my current relationship with the Eco Mode on my one-year-old, fairly...

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What Drives Business Decisions?

That’s a big question, right? Shelton Group set out two years ago to try to answer it, within the context of sustainability and energy efficiency, with our first B2B Pulse study. We gained some key insights:Business decision makers are consumers too. They profess that...

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Is Fear Getting in the Way?

Last week, I attended the annual GreenBiz State of Green Business conference and the Edison Electric Institute Strategic Issues Roundtable. One conference is for sustainability professionals trying to help their companies and society avoid a “four degree world,” and...

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