Sustainability News & Insights
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January 13, 2021Words – and messengers – matter: what we can learn from the attack on our nation’s Capitol
As I continue processing the storming of the Capitol, I’ve found three clues for how to harness rhetoric’s power for good.
December 2, 2020“Home Town” versus home base: rethinking how we think about home
Full disclosure: I have not consulted Merriam-Webster for official definitions of the terms home base or hometown or to see if the two-word...
November 11, 2020Four truths you should know about surveying
In the wake of election polling failures, we look at some universal truths about surveying and what they mean for marketing research.
October 28, 2020If people will believe in QAnon, why won’t they believe in climate change?
In 2017, 65% of Americans believed that climate change was occurring and that it was caused by human activity. According to our latest Eco...
October 13, 2020Decoding the disinformation machine
One thing the Disinformation Machine does so well is to couch theories in very personal terms – a personal affront that must be dealt...
September 30, 2020Certifications matter more than ever – and brands should be promoting them
Concerns about the environment are taking a backseat to worries about basic needs – our health and our economy (at both the macro and...