Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
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July 7, 2009
The pitfalls and opportunities of Eco labelingThere have been two big announcements in the last week regarding eco labeling and certification -- one that's causing quite a stir and one...
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June 22, 2009
Tell the truthThere are a couple of good articles out today (and, in full disclosure, I'm quoted in one of them), about false green claims:...
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June 18, 2009
Why a green positioning is still viable – especially in this economy.Our 2009 Eco Pulse study will be released on Monday and, among other things, it answers the question, “Will consumers still spend money...
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June 11, 2009
Defining Sustainability: A nod to the past, a vision for the futureNearly 400 sustainability professionals gathered in Monterey, CA, last week for the Sustainable Brands Conference and one of the first...
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April 28, 2009
The Power of WordsThrough a story that would take too long to relate here, I found myself at a party Saturday night that was being held, in part, to raise...
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April 21, 2009
The Power of WeIf you've ever heard me speak, you know I emphasize the fact that messaging about "what's in it for me" is far more effective than...