I've been previewing findings from our soon-to-be released Utility Pulse study for the last several weeks in my blog posts. It actually...

As marketers we excel at making same look different. Like bottled water. There’s the healthier choice, the more natural choice, the pure...

Driving into work this morning I heard three radio commercials in a row that used "save money" as the key benefit. One was for car...

The following article was featured in AESP's newsletter yesterday, and we're running it here with their permission. It does a good job of...

I had an experience yesterday that's parallel to something we see coming up in our ongoing consumer tracking studies. One of our graphic...

I went to the Alliance to Save Energy's Great Energy Efficiency Day on Capitol Hill yesterday with two questions in mind: 1) Amidst all the...