Energy efficiency and sustainability has to get really personal to make a real difference. So how do you connect the dots for Americans?

External rewards may lead to initial "good" behaviors...but likely not permanent ones. Tap into intrinsic, self-motivating rewards to...

For several years now, I’ve been on a mission of sorts: to encourage our clients to stop thinking of the people who buy and use their...

This week I’m fortunate enough to be at the Sustainable Brands conference in Monterey, California. This is my second year and it’s...

Director of Insight Karen Barnes shares the latest LED lighting news, and wonders how consumers will react to $60 light bulbs.

Men and women shop for products differently -- and since women are the early adopters of all things green, it's important to understand...