As we travel around the country talking with ordinary Americans about energy efficiency, it’s common to hear them express confusion about...

Target's made a really smart move -- a classic win-win. And they'll reap the rewards in higher sales and a higher green consumer...

Personal responsibility is down and free ridership is up. How can we, as marketers, create cooperation and motivate consumers to make more...

American manufacturers may have just joined the green marketplace...whether they intended to or not.

Kids may be more concerned about the planet than a lot of grown ups. And our most recent research shows that if they initiate a...

Young doesn't equal green. They may have big ideas about living a sustainable life, but they'er just now starting to turn that into...