If you’ve heard me speak, or if you’ve read much of my blog, you’ve probably picked up on my cynicism/resignation from time-to-time...

Forgive the silly title of this post. It’s intended to make a point we heard loud and clear last night in our Eco Pulse focus groups in...

I'll be spending the next two days behind the glass at focus groups we're doing in advance of our annual Eco Pulse study. Here are a few...

Jeny Dowlin, one of our Senior Client Consultants, has quite a bit of experience in marketing to Gen Y, so we asked her to share a few tips...

"Green" may have been the buzzword of 2008, but "efficiency" will be the buzzword of 2009. Despite lots of press coverage to the contrary,...

aren Barnes, our Director of Insight, weighs in on what, exactly, $787 billion means to the Mainstream American Consumer. The stimulus...