As the Great Recession drags on, Americans continue to re-evaluate their values in light of the new reality. The looming question is, "Can...

What else needs to happen to make America go solar?

So far, we've established two things: that solar is getting more affordable and that consumers are increasingly frustrated that their...

We've been tracking perceptions of green product pricing for the last couple of years in our Eco Pulse study. A little over three quarters...

My last post covered the Dean Foods announcement about their Horizon Natural line...this post covers another, quieter announcement from...

There have been two big announcements in the last week regarding eco labeling and certification -- one that's causing quite a stir and one...