A new web site - projectlabel.org – takes your brand conversation and ranking straight to consumers. Does your company have a clear...

Everybody wants a silver bullet. Unfortunately, there's not one. Solving half the problem just doesn't cut it - whether you're talking...

Never waste a good recession. Align your marketing with the transparency demands of consumers and come out the other side a stronger, more...

Very interesting finding in this year's Energy Pulse: we're back to prioritizing aesthetics over energy efficiency. Last year when asked,...

Building a marketing campaign around a medium because it's "totally cool" is a really bad idea. Mediums are just communication channels. ...

As the Great Recession drags on, Americans continue to re-evaluate their values in light of the new reality. The looming question is, "Can...