Here's a preview on our upcoming Green Living Pulse study and some solid market insights from our Director of Insight, Karen Barnes. In our...

If you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...

In a recent blog post, our friend and fellow blogger Joel Makower lamented the lack of progress for green products becoming synonymous with...

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...

For a few years now, Plug-in Hybrid Electric Vehicles (PHEV's) have been touted as The Answer. Dependence on foreign oil? No problem –...

I spoke at a solar energy conference a couple of years ago and heard Craig Cornelius, the then acting director of the DOE's Solar Energy...