What else needs to happen to make America go solar?

So far, we've established two things: that solar is getting more affordable and that consumers are increasingly frustrated that their...

We've been tracking perceptions of green product pricing for the last couple of years in our Eco Pulse study. A little over three quarters...

Our Green Living Pulse study published last week, and our PR team has done such a good job of boiling down a few of the key findings, that...

I was disheartened to read a story in the New York Times this Sunday that revealed that several Department of Energy facilities have not...

If you read our blog much you know that we're constantly in the field researching mainstream consumers, probing to find out how they think...