Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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July 21, 2009

Tapping into the right emotions – but what are they?

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...

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July 20, 2009

PHEV’s: Help me understand

For a few years now, Plug-in Hybrid Electric Vehicles (PHEV's) have been touted as The Answer. Dependence on foreign oil? No problem –...

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June 22, 2009

Tell the truth

There are a couple of good articles out today (and, in full disclosure, I'm quoted in one of them), about false green claims:...

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May 20, 2009

Humor saves the day

I've attended several conferences lately and found myself popping in on sessions dealing with water conservation. I'm concerned that...