We've motivated Americans to make some energy efficient purchases with the promise of saving money. The problem is they're not seeing the...

Think energy efficiency and water conservation have nothing to do with green products? Think again.

Moms are a great target. But you need to know a few ground rules before you create advertising for them.

Current bills in Congress make assumptions that may not be true. It’s important to raise some questions and get some answers so we all...

As we travel around the country talking with ordinary Americans about energy efficiency, it’s common to hear them express confusion about...

There are a few really good target audiences for green products and services, and Generation X is not one of them. Our VP of Research, a...