The advertising industry's catching on. Adweek does a nice job of covering the key takeaways of our Energy Pulse study.

We've motivated Americans to make some energy efficient purchases with the promise of saving money. The problem is they're not seeing the...

Adam Kustin, VP of Client Service, talks short-term memory, deprivation and why focusing on today’s events is short-sighted.

It's just not easy (or convenient) to make a home more energy efficient... yet that's a big driver for consumers. What can you do to get...

There's been some buzz lately about the forthcoming Cash for Clunkers for Appliances program. The problem is, as the program is conceived...

Last week I received the official e-invitation to try the beta version of Microsoft's new Hohm product. It's basically an online energy...