Tossing your hat into the green ring lightly is frought with peril. Understand the three biggest landmines/repercussions before you pursue...

It's just not easy (or convenient) to make a home more energy efficient... yet that's a big driver for consumers. What can you do to get...

Consumers are still buying green products, even in this economy. Why? One reason is their health. So does that make "going green" the...

We've been tracking perceptions of green product pricing for the last couple of years in our Eco Pulse study. A little over three quarters...

I was disheartened to read a story in the New York Times this Sunday that revealed that several Department of Energy facilities have not...

If you read our blog much you know that we're constantly in the field researching mainstream consumers, probing to find out how they think...