Consumer attitudes about energy efficiency and sustainability are shifting rapidly. We captured all the ups and downs this year and...

Don't assume all green-leaning consumers are treehuggers. They're just looking to balance the planet with their wallet, comfort, beauty...

Tossing your hat into the green ring lightly is frought with peril. Understand the three biggest landmines/repercussions before you pursue...

Challenges and rewards are motivators for consumers and employees alike. Here's a case study that proves the point.

A new web site - projectlabel.org – takes your brand conversation and ranking straight to consumers. Does your company have a clear...

Consumers are still buying green products, even in this economy. Why? One reason is their health. So does that make "going green" the...