Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
July 7, 2009The pitfalls and opportunities of Eco labeling
There have been two big announcements in the last week regarding eco labeling and certification -- one that's causing quite a stir and one...
June 22, 2009Tell the truth
There are a couple of good articles out today (and, in full disclosure, I'm quoted in one of them), about false green claims:...
June 18, 2009Why a green positioning is still viable – especially in this economy.
Our 2009 Eco Pulse study will be released on Monday and, among other things, it answers the question, “Will consumers still spend money...
June 11, 2009Defining Sustainability: A nod to the past, a vision for the future
Nearly 400 sustainability professionals gathered in Monterey, CA, last week for the Sustainable Brands Conference and one of the first...
April 28, 2009The Power of Words
Through a story that would take too long to relate here, I found myself at a party Saturday night that was being held, in part, to raise...
April 21, 2009The Power of We
If you've ever heard me speak, you know I emphasize the fact that messaging about "what's in it for me" is far more effective than...