Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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August 18, 2009

Shelton motivates Stephen Colbert to make a sustainable choice

If you read our blog much you know that we're constantly in the field researching mainstream consumers, probing to find out how they think...

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August 6, 2009

Information doesn’t equal action

If you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...

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August 3, 2009

Does it really matter why people buy green?

In a recent blog post, our friend and fellow blogger Joel Makower lamented the lack of progress for green products becoming synonymous with...

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July 20, 2009

PHEV’s: Help me understand

For a few years now, Plug-in Hybrid Electric Vehicles (PHEV's) have been touted as The Answer. Dependence on foreign oil? No problem –...

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July 15, 2009

Turning grid parity upside down

I spoke at a solar energy conference a couple of years ago and heard Craig Cornelius, the then acting director of the DOE's Solar Energy...

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July 14, 2009

Now that energy is cool…

Last week I received the official e-invitation to try the beta version of Microsoft's new Hohm product. It's basically an online energy...