We've been tracking perceptions of green product pricing for the last couple of years in our Eco Pulse study. A little over three quarters...

Our Green Living Pulse study published last week, and our PR team has done such a good job of boiling down a few of the key findings, that...

If you read our blog much you know that we're constantly in the field researching mainstream consumers, probing to find out how they think...

If you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...

In a recent blog post, our friend and fellow blogger Joel Makower lamented the lack of progress for green products becoming synonymous with...

For a few years now, Plug-in Hybrid Electric Vehicles (PHEV's) have been touted as The Answer. Dependence on foreign oil? No problem –...