Believe it or not, you can be a giant multi-national corporation and still be part of the "local" movement. And consumers will love you...

It seems so simple -- we lay out the ways in which we want Americans to change their behaviors to be more sustainable. Why aren't they...

Are Americans ready to embrace a lifestyle that involves darning their own socks, walking more and generally living without modern...

In with the new rules; out with the old claims. That's good news for consumers -- are your packaging claims ready?

It's time to get specific about green innovation. What should it look like, exactly? And how do we get consumers engaged?

Where does marketing fit in the post-Great-Recession world? How do you convince a consumer to buy when buying's not as fashionable? Rely...