Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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June 10, 2010

A random collection of thoughts from Sustainable Brands

This week I’m fortunate enough to be at the Sustainable Brands conference in Monterey, California. This is my second year and it’s...

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May 18, 2010

Let there be light. And let it be from LEDs.

Director of Insight Karen Barnes shares the latest LED lighting news, and wonders how consumers will react to $60 light bulbs.

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May 11, 2010

Would you wear a t-shirt that says “I’m an environmentalist?”

Men and women shop for products differently -- and since women are the early adopters of all things green, it's important to understand...

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May 4, 2010

Is the advertising industry to blame for consumers’ slow adoption of energy efficiency?

As we travel around the country talking with ordinary Americans about energy efficiency, it’s common to hear them express confusion about...

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April 8, 2010

A win for consumers. And three wins for Target

Target's made a really smart move -- a classic win-win. And they'll reap the rewards in higher sales and a higher green consumer...

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March 31, 2010

Is Going Green a Cooperation Problem?

Personal responsibility is down and free ridership is up. How can we, as marketers, create cooperation and motivate consumers to make more...