Green Living Pulse confirms it: the greenest consumers are much more likely to be driven by a desire to save themselves and their families...

Americans have adopted the word “green” into their daily vocabularies, but what about the word sustainability? We’re seeing more and...

Here’s a rather serious question to ponder as we grapple with issues of sustainability and planetary resources: is the world better off...

Is it time for a cause marketing makeover?

Dive into the world of water for a few days, and you'll learn a lot. Here's an insider's view from the 2011 NAWC Water Summit.

CONSUMERS WANT TO HEAR YOUR CORPORATE STORY! IN fact, it's becoming harder for them to believe a product is green if they don't know...