Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
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December 10, 2009
What we all learned in 2009Consumer attitudes about energy efficiency and sustainability are shifting rapidly. We captured all the ups and downs this year and...
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December 8, 2009
Making the case for the Practical EnvironmentalistDon't assume all green-leaning consumers are treehuggers. They're just looking to balance the planet with their wallet, comfort, beauty...
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September 3, 2009
It IS more expensive. And people are still buying.We've been tracking perceptions of green product pricing for the last couple of years in our Eco Pulse study. A little over three quarters...
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August 27, 2009
Shattering the stereotype of the “Green Consumer”Our Green Living Pulse study published last week, and our PR team has done such a good job of boiling down a few of the key findings, that...
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August 6, 2009
Information doesn’t equal actionIf you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...
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June 18, 2009
Why a green positioning is still viable – especially in this economy.Our 2009 Eco Pulse study will be released on Monday and, among other things, it answers the question, “Will consumers still spend money...