Is the recent oil spill in the Gulf of Mexico enough to make Americans adopt conservation behaviors? Shelton Group just conducted a survey...

Kids may be more concerned about the planet than a lot of grown ups. And our most recent research shows that if they initiate a...

Consumers are still buying green products, even in this economy. Why? One reason is their health. So does that make "going green" the...

I had an experience yesterday that's parallel to something we see coming up in our ongoing consumer tracking studies. One of our graphic...

Many articles have been published about the dichotomy of coal: we get cheap power from it, but it's not good for the environment. There...