Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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September 30, 2015

Are your certifications qualified? The FTC issues warnings

At Shelton Group, we’ve long espoused the merits of third-party certifications – the ones that lend credence to green claims made on...

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September 2, 2015

Turnoffs, turn-ons and wild expectations

Which green buzzwords irk your customers – and which set expectations you can’t meet? For those of us who work all day long in the...

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August 24, 2015

Is green jargon a dealbreaker for consumers?

How do Americans feel about the green buzzwords you use? We’ve got the scoop. When it comes to selling products with an environmental...

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August 12, 2015

Keep it simple

If you’re reading this post, you’re living in the extremely complex world of energy, conservation and/or sustainability. You’re...

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July 22, 2015

Optimal solutions

If you sat for the SAT, ACT or like tests, you might remember hearing during the instructions: “There may be more than one right answer...

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June 24, 2015

Let’s talk about love

One of the ah-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility...