If you’ve seen someone from Shelton Group speak or you've read some of our research, you know our overarching point of view when it comes...

At Shelton Group, we’ve long espoused the merits of third-party certifications – the ones that lend credence to green claims made on...

I’ve been doing a little premature pontificating that smart home technologies could be a threat to building product manufacturers. Based...

We’ve learned, through years of work with sustainable product manufacturers, that growing sales without good retail distribution can be a...

One of my coworkers here at Shelton Group lived in San Francisco during Jerry Brown’s first time around as governor. When the drought of...

Which green buzzwords irk your customers – and which set expectations you can’t meet? For those of us who work all day long in the...