For many years now, we’ve described the homeowners most likely to make energy efficiency home improvements as being middle- to...

Promoting your corporate sustainability story can give consumers a reason to believe your products are greener. So if you have a green...

Many Americans are interested in organics, they're just not buying. Why? The obvious answer is the price premium...but we can all be...

Americans are more embarrassed to be seen throwing trash out their windows than to be caught cheating on their taxes. There's a big...

Green Living Pulse confirms it: the greenest consumers are much more likely to be driven by a desire to save themselves and their families...

Greening up your packaging isn't as easy as it seems. Consumers have one view of what's green and what's not in packaging, and the reality...