Conservatives are sliding under the climate change tent. How do we keep them there?

Conservatives are sliding under the climate change tent. How do we keep them there?

Over the years, I have had some “lively” dinner conversations about politics and public policy with my family. Last year’s Saturday Night Live Thanksgiving Miracle skit particularly resonates. In recent years, as I have gotten older (and hopefully, wiser) I’ve put more effort into keeping the peace, particularly with my husband’s older brother, a staunch conservative who owns a cigar store. While I’ve never tried using Adele to distract, I generally try to steer the conversation away from hot-button issues.

New B2B Insights: Sustainability is table stakes, renewable energy is the new “shiny object”

New B2B Insights: Sustainability is table stakes, renewable energy is the new “shiny object”

Sustainability is table stakes, and renewable energy is the new “shiny object” for B2B decision makers. These are two key take-aways from our third annual B2B Pulse, which tracks shifts in the importance placed on sustainability as it relates to purchase decisions by...
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