Over the years, I have had some “lively” dinner conversations about politics and public policy with my family. Last year’s Saturday Night Live Thanksgiving Miracle skit particularly resonates. In recent years, as I have gotten older (and hopefully, wiser) I’ve put more effort into keeping the peace, particularly with my husband’s older brother, a staunch conservative who owns a cigar store. While I’ve never tried using Adele to distract, I generally try to steer the conversation away from hot-button issues.
Perhaps the most critical challenge in marketing is to identify your most likely buyers or participants and understand how to reach them, and what messaging will resonate with them. There are a wide variety of segmentation approaches to tackle this challenge.