Wasting Water is Weird.

What happens when you combine killer creative execution with the deepest insight in the sustainable space? You get a campaign that turns heads, causes action and creates actual honest-to-goodness change.

With the support of the EPA’s WaterSense® program, we’ve pulled together some of the world’s most recognizable brands – Bosch, Kohler, Lowe’s and Procter & Gamble – to launch a public service campaign called Wasting Water is Weird. Our goal? To promote water conservation in a way that’s never been done before.

Instead of pounding the public with sleep-inducing information or issues too big to grasp, we’re making the idea of conservation easily accessible to the mainstream consumer. We’re promoting small non-invasive changes and encouraging everyone to take painless water-saving steps in their daily lives. All from a simple focus on the moment when using water becomes wasting water. It’s in this moment (one that most have never even noticed) where we’ll deliver a message that will change automatic behaviors into conscious choices.

This habit-changing message is delivered by a guy named Rip the Drip, who shows up just when wasting moment happens– and that’s when things get weird. Rip just wants to bond with anyone who holds his same fascination with water. Cross that line from usage to waste and Rip will be there, hoping to hang out with you, his new best friend.

You can see the videos and meet Rip at www.wastingwaterisweird.com, go to Facebook and “Like” Rip the Drip, and even follow him on Twitter @RipTheDrip. Be sure to check him out, because he will forever change the way you look at using water (in a weird sort of way).