We’re getting touchy-feely: a new infographic to guide your sustainability marketing & communications

by Apr 5, 2018

Today we’re releasing a tool we think you’ll find very useful. It’s an infographic that combines our latest research insights and our years of experience in the sustainability communications space called Think, Feel, Do: How to win consumer loyalty through sustainability.

It highlights how shifting cultural norms here in the U.S. are creating the right timing for organizations to truly leverage their sustainability commitments. And it packages up the most pertinent insights and recommendations by showcasing them in a highly visual way (and highly shareable way – which we hope you’ll do). The aim is to give you the case-building data you need to move your organization forward NOW on sustainability, and give you guidance on how to do that.

Spoiler alert: your opportunity lies in giving consumers a way to live out their sustainability beliefs – not by changing their personal behaviors, but by changing their buying behaviors.

<section id="social-section"><!-- [et_pb_line_break_holder] --> <!-- LEFT SIDE --><!-- [et_pb_line_break_holder] --> <div id="blog-left"><!-- [et_pb_line_break_holder] --> <ul class="cat-list"><!-- [et_pb_line_break_holder] --> <span class="black-semibold-small">TAGS: </span><!-- [et_pb_line_break_holder] --> , , , , <!-- [et_pb_line_break_holder] --> </ul><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- RIGHT SIDE --><!-- [et_pb_line_break_holder] --> <div id="blog-right"><!-- [et_pb_line_break_holder] --> <div class="social-share-wrap"><!-- [et_pb_line_break_holder] --> <div id="share-this"><!-- [et_pb_line_break_holder] --> <p class="black-semibold-small social-fix"><!-- [et_pb_line_break_holder] --> SHARE THIS:<!-- [et_pb_line_break_holder] --> </p><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div id="social-buttons"><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></section>

About the Author

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

Submit a Comment

Your email address will not be published.