Capturing the power of the futureClient: SunPower
SunPower is more than just a solar company. They’re true believers in building a brighter future through solar technology and education. They called us in to help them showcase their ground-breaking STEM education program via video, web and print content.
Our multi-phase project began with one-on-one interviews with critical team members and decision makers for the program, plus collateral and competitive reviews. From there, we recommended strategies for how to describe and package the variety of services offered by the program.
With those recommendations as the foundation, we named the program – SunPower Horizons – created messaging, and developed sales tools. The project culminated in a series of testimonial videos featuring students, teachers and volunteers who have experienced firsthand the energy and possibility that SunPower Horizons generates for everyone involved.