Building trust, building expertise

Client: PECO

PECO, a Philadelphia-area utility, offers rebates and resources for building ENERGY STAR® certified homes. We joined their team to motivate consumers and builders alike to rely on PECO as a trusted source for energy-efficient building practices and information.

To help sway both supply and demand for certified homes, we wrote and designed a set of simple, easy-to-navigate Web pages to remove the guesswork for both prospective homebuyers and prospective ENERGY STAR builder partners. The centerpiece of these pages is an animated video that vividly illustrates the benefits of ENERGY STAR. Thanks to our research, we already had a window into ENERGY STAR homebuyers’ values – “quality” topped their priority list, but they defined the term in a variety of ways. We followed up with another video that speaks directly to builders, describing the benefits of partnering with PECO.

The first video we made, for PECO customers, made waves inside and outside PECO’s territory – as part of PECO’s new efforts to promote ENERGY STAR certified homes, it helped them win 2015 ENERGY STAR Partner of the Year for Energy Efficiency Program Delivery.

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.